This time it’s personal.

If your movie ad doesn’t start with a gravelly voiced man saying “In a world where…”, then I don’t want to see it.

Even if it’s a children’s movie or a rom-com, it needs to strictly adhere to the format. I don’t care if it’s starring the damn Care Bears. Hollywood has lost the knack. We need to band together to get the movie industry back on track. No more lame, tame, safe movies with timid trailers. I want hard hitting trailers, about hardcore movies, overdubbed by chain-smokers.