OK Go has a long history of making great music videos out of alright songs. They’re not bad songs, just alright.

I will freely admit to listening to a few OK Go songs on my own accord, but it doesn’t go much further than that. I’ve never owned a full OK Go album, and I’ve never felt compelled to. I know they come out with an album ever couple years, but they’ve all flown under the radar for me. Every once and a while they make an awesome YouTube video out of one of their newest songs, and that’s the last that I’ll hear from them for a year or more. I’ll throw a couple OK Go songs into heavy rotation on my media player for about a week, and then they’ll get supplanted by another artist. It’s nothing personal, just business. No one’s listening to the songs anyways, it’s all about the videos.

OK Go without the videos is just ok. I’m sure they’d still have a wide fanbase full of dedicated listeners, but their YouTube videos make them into a force to be reckoned with. Their videos are interstellar, man. If they Beatles had someone making videos like this for them, Paul McCartney would be emperor of the Galaxy instead of an ex-member of Wings.