There seems to be a bit of a fetish for archery in modern media, and I’m getting pretty sick of it. They’re pellet guns for people who don’t want to offend anyone by owning a gun. Not even a real gun, mind you; if any of them ever saw a real gun they’d faint like a southern belle with a touch of the vapors.

I know it’s a supposed to be a manly-men-doing-manly-stuff-for-men video, but I’m just not seeing it. Everything from the soundtrack to their spiffy little outfits seems to be effeminized to the point of no return. I know that picking on the warmed-over modern-dance-country-alt-rock-polka that they have playing in the background might seem like overkill, but it’s really representative of what I’m trying to get at. The whole thing looks like a commercial for a pickup truck —  and not a very good pickup truck at that. I feel like they’re going to try and sell me Viagra in a moment, because that’s what comes on immediately after the pickup truck ads. It’s bad enough that they’re limp-wristed, but I’d prefer it if they kept their other limp extremities to themselves.

Notthatthere’sanythingwrongwiththat

(Many thanks to the indispensable Charles Schneider for sending this, and many others, our way)