There’s always these evil overlord villains and their henchmen doing all these crazy stunts and holding everyone for ransom and whatnot. Nowadays, your average douchebag with a GoPro camera and a spare snowmobile beats anything Ian Fleming’s got.
I have no idea how to portray a Bond villain to a contemporary audience — one that lives in a world where Vladimir Putin runs Russia, and got elected. I guess a contemporary villain would throw recyclable plastic into a regular trash can, or pour his waste motor oil into a storm drain, or maybe buy a puppy at a regular pet store instead of rescuing some neurotic greyhound left over from the track.
But drive a snowmobile off a cliff and parachute away? Hell, that’s just regular folks.