Do You Even Lift, Bro?
I heard you like cranes, so I put cranes in your cranes so you could crane while you crane.
I heard you like cranes, so I put cranes in your cranes so you could crane while you crane.
The sign in the background says built for it; that sends quite a confusing message. Do they mean their machinery was built for Jenga? Building these machines for the sole purpose of playing oversized Jenga seems a bit silly. I mean, they’re really limiting their audience. The people at Cat® need to think big. Those machines can be used for much much more than just parlor tricks. What about off-road racing, or carpooling? You can sure fit a lot of people in the scoop of a front end loader. Why not roll up to the office in the style and luxury provided by your brand new Cat®?
I guess this ad can only appeal to a certain niche audience. The sort of people who play hopscotch with jump jets, and Battleship with real battleships. It’s not my place to judge, but I think they’re missing out. They’ll never know they joy of making pancakes with your single drum roller. The sweet wafting smell of diesel passing through your open cab as your cruise down the highway. Even something as simple as carrying your child to day care in an excavator bucket is lost on them.
Explore every possible use for your heavy machinery. The contraption with the mean looking spike could make a fair toothpick.
[Many thanks to Gerard at American Digest who was also built for it, among other thing]
I wonder what this guy’s resume looks like. It would be pretty hard to work this sort of thing into your CV when applying for a job. I imagine you just sound like someone that says Morgan Fairchild is your wife. The old hag in HR isn’t going to have a couple of pianos in the conference room, so she’d can’t give you the piano-moving equivalent of a typing test. Maybe they figure the guy that tells the biggest whopper will be the most fun, and hire him on that basis. Then he does it, and they have to tell him to get back to work, and stop goofing off all the time.
(Thanks to Charles Schneider for sending that one along. I’ve heard he can move Hammond Organs with a Calliope on his back)